I know, I know, “but I do the work of 3!” Still, you’re one person. So why, in this web 2.0 world of transparency and avatars and tribes and trust agents are you constantly writing in plural form? I view a lot of portfolios and so often I see one-man operations with copy reading like this:
“We’ve been designing totally rad awesome websites for over 5 years. With skills in HTML, CSS, Ajax and PHP we have the know-how to get the job done right. Whether you come to us for a simple homepage designed or a full-fledged eCommerce solution, we guarantee that you’ll leave satisfied.”
Does this misrepresentation not put potential clients off? Is it working or is it just so rampant that when a freelancer sits down to write copy they immediately go there?
I don’t know; that’s why I’m asking.
It screams to me of somebody trying to be something they’re not. Somebody who wants to work for an agency but couldn’t, is embarrassed that they’re working as a freelancer, and so they try to fake it. I’m not trying to make fun of anybody or be cruel or get laughs etc. here; that’s honestly the first thing that comes to my mind.
As I said, love it or hate it, we’re living in the age of transparency now. Knowing what I know about the social web, it just doesn’t seem to mix with this kind of advertising. Yet I see it every day. Not just in design, either, but in lots of occupations. I don’t get it.
Does anybody have any thoughts? Do you do this? Does it work?